Experience

1. 2021 – Present

   Head of Product at Real Madrid C.F.

   Madrid, Spain

   For the past five years, I've led Product at Real Madrid, the most successful sports organization of all time. My team's work has helped drive the club's transformation from a football team into a global entertainment powerhouse serving 600 million fans around the globe.

   One of my team's biggest contributions has been productizing the Madridistas program and turning it into the backbone of the club's product ecosystem, driving significant growth in paid subscribers.

2. 2020 – 2021

   Lead Product Designer at Teampay

   New York, United States

   At Teampay, I helped turn a spend management platform into a comprehensive SaaS solution covering finance, accounting, procurement, and employee purchasing for companies of all sizes.

   Much of my work focused on designing solutions that encouraged clients to shift more of their spend onto the platform, directly driving revenue growth and customer retention.

3. 2017 – 2019

   Lead Product Designer at Ontruck

   Madrid, Spain

   At Ontruck, I led a team of five product designers, building a culture of iterative design that valued outcomes over outputs and covered the whole process, from user research and prototyping to testing and refinement.

   Guided by a mindset of "designers are here to solve problems through any means, not just Figma," our work supported rapid business growth and international expansion.

   Here's how we improved the on-time rate for certain shipments by 7 points at Ontruck → Here's how we improved internal communication at Ontruck as our team grew 10x → Here's how we changed the way we hire designers at Ontruck →

4. 2015 – 2017

   Product Designer at Doctor24

   Madrid, Spain

   At Doctor24, I helped define and shape the product vision, focusing on validating the core hypothesis behind the service as fast as possible.

   Balancing user needs, healthcare regulation, business objectives, and technical constraints, we shipped a reliable, compliant B2B telemedicine product in six months, giving end users faster access to medical care and helping their companies cut down on medical leaves.

   Here's how we went from MVP to Scheduled Calls at Doctor24 →

5. 2015

   Product Designer at Box

   Remote

   After Box acquired Verold in March 2015, I contributed to the evolution of Verold Studio into BoxVR, helping bring support for 3D files and experiences to Box. Along the way I designed some of the first 3D and VR experiences powered by the Box 3D Engine.

6. 2013 – 2015

   Product Designer / Front-end Developer at Verold

   Toronto, Canada

   As Verold's first in-house Product Designer, I helped turn a complex, niche 3D tool with a steep learning curve into an intuitive product that all kinds of audiences could use to create 3D content for the web.

   Combining my design and coding skills, I also built multiple 3D experiences to show what Verold Studio could do, which was key for giving visibility to our platform and acquiring new users.

   Here's a 3D web experience I built with Verold Studio that went viral, earning features in Popular Science, Time Magazine, the BBC →

7. 2010 – 2013

   UI/UX Designer at Grupo ACT

   Málaga, Spain

   At Grupo ACT, I designed iOS and Android apps for Málaga's museums, attractions, and public services, as part of the city's endeavor to position itself as a top-tier tourist destination.

8. 2009

   Visual Designer at Bellarmine University

   Louisville, United States

   A semester-long internship where I worked alongside seasoned designers on both print and digital projects. It was my first taste of design in a professional setting, and it kickstarted my career.